Hollywood's Golden Era Permeated by Tobacco Money
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SAN FRANCISCO, Sept. 25 -- Behind the glamorous classic-film images of movie stars with cigarette in hand or dangling between the lips were advertising agreements worth millions in today's dollars, researchers found. Action Points
These deals between tobacco companies and the studios that had the stars under contract continue to influence smoking in movies, reported Stanton Glantz, Ph.D., of the University of California San Francisco, and colleagues online in Tobacco Control. The mutually beneficial, cross-promotion arrangements revealed in the researchers' review of archived marketing and tobacco company documents from the 1920s through the '50s left a trail of cigarettes in publicity photos and classic films, they said. |
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