Sunday, June 06, 2010

World Cup 2010

What's Wrong with the World Cup Ball?

Brazil's Michel Bastos heads a soccer ball during team training at the Randburg High School in Johannesburg
EPA / KIM LUDBROOK
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Adidas pays big bucks to be an official World Cup sponsor, which gives it the right to make the official match ball for this year's event — and the chance to sell a zillion of them worldwide. This World Cup ball is called Jabulani, which means "to celebrate" in the Bantu language of Zulu, one of the official languages of South Africa, but some players are hardly cheering. The level of complaining about the new ball is so loud that perhaps Adidas should rename the thing. What's the Zulu word for gripe?/.../


Read more: http://www.time.com/time/specials/packages/article/0,28804,1991933_1991952_1994179,00.html#ixzz0q4tBjBqC

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