Why everything you've been told about sweets is wrong.
- May/June 2011 Issue
It's been ages since I've reached for a Mountain Dew, but when PepsiCo introduced its Throwback line of "retro" sodas in 2009, I was tempted. Its "real sugar" sweetener seemed much more appealing than the high-fructose corn syrup that's been ubiquitous in sodas since the mid-1980s. Clearly, I wasn't alone. Catering to the sensibilities of the marketplace, Starbucks, Snapple, Kraft, and food giant ConAgra have all recently ditched HFCS in favor of sugar. This sea change hasn't escaped the notice of the Corn Refiners Association. Last September, after blowing more than $30 million on ads aimed at saving corn syrup's faltering rep (if you think HFCS is any worse than sugar, "You're in for a sweet surprise!"), the trade group finally threw in the towel and petitioned the USDA to let it rebrand its product as "corn sugar."/../
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