Big Data

The Age of Big Data

By STEVE LOHR

Published: February 11, 2012

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GOOD with numbers? Fascinated by data? The sound you hear is opportunity knocking.

Chad Hagen

Mo Zhou was snapped up by I.B.M. last summer, as a freshly minted Yale M.B.A., to join the technology company’s fast-growing ranks of data consultants. They help businesses make sense of an explosion of data — Web traffic and social network comments, as well as software and sensors that monitor shipments, suppliers and customers — to guide decisions, trim costs and lift sales. “I’ve always had a love of numbers,” says Ms. Zhou, whose job as a data analyst suits her skills/.../
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