Decision making

How unconscious processing improves decision-making

February 15, 2013

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New brain imaging research from Carnegie Mellon University found that the brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task. This image shows unconscious activity in two parts of the brain, the left visual cortex and right prefrontal cortex. (Credit: Carnegie Mellon University)

New brain imaging research from Carnegie Mellon University finds that the brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task.

The research provides some of the first evidence showing how the brain unconsciously processes decision information in ways that lead to improved decision-making.

“This research begins to chip away at the mystery of our unconscious brains and decision-making,” said J. David Creswell, assistant professor of psychology in CMU’s Dietrich College of Humanities and Social Sciences and director of the Health and Human Performance Laboratory./.../