The unsexy truth about dopamine
Dopamine might be the media's neurotransmitter of choice for scare stories about addiction, but the reality is rather more nuanced
Dopamine gets blamed for fuelling celebrity addictions – including to cup cakes – but its brain function is more complicated that that. Photograph: foodfolio/Alamy
If there were a celebrity among brain chemicals, it would be dopamine. Supposedly released whenever we experience something pleasurable, it's forever linked to salacious stories of sex, drugs and wild partying in the popular press. The Kim Kardashian of neurotransmitters, it gives instant appeal to listless reporting and gives editors an excuse to drop some booty on the science pages./../
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