Why people act out of line with their beliefs
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Ever been forced to defend a particular position and ended up believing it? You’ve succumbed to one of the most famous theories in social psychology.
If at first you don't succeed, lower your standards. And if you find yourself acting out of line with your beliefs, change them. This sounds like motivational advice from one of the more cynical self-help books, or perhaps a Groucho Marx line (“Those are my principles, and if you don't like them... well, I have others…”), but in fact it is a caricature of one of the most famous theories in social psychology./.../
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