E-Cigarettes

The Renormalization of Smoking? E-Cigarettes and the Tobacco “Endgame”

Amy L. Fairchild, Ph.D., M.P.H., Ronald Bayer, Ph.D., and James Colgrove, Ph.D., M.P.H.

December 18, 2013DOI: 10.1056/NEJMp1313940

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Electronic cigarettes, or e-cigarettes — battery-operated nicotine-delivery devices that mimic the look and feel of smoking by vaporizing a liquid solution such as propylene glycol — appeared in European and American markets less than a decade ago. Sales have reached $650 million a year in Europe and are projected to reach $1.7 billion in the United States in 2013. Though these figures are a small fraction of sales figures for traditional cigarettes, e-cigarettes represent a substantial market achievement; indeed, some people predict that they may eventually eclipse tobacco cigarettes./.../