Wednesday, January 08, 2014

Voxels




Discovery
Behavioral economist studies science of decision-making

Using brain scans, MacArthur Fellow examines people's expressed values and the choices they later make
Colin Camerer
NSF has supported Colin Camerer's research since 1985.
Credit and Larger Version
January 6, 2014
When it comes to decision-making, traditional economics holds that people are rational and know what they want. Moreover, they will make their choices influenced by whatever constraints are upon them, for example, the amount of money they have or don't have./.../

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