Medical illustrators around the world noticed the brain
was placed in the head backwards in the full-page ad announcing
a $50 million dollar gift to the University of Southern California (USC)
Neuroimaging and Informatics Institute. Appearing in the
Los Angeles Times, New York Times, Boston Globe and other major
newspapers, it’s hard to imagine how a mistake of this magnitude could be made.
The “backwards brain” could have been prevented by hiring a medical illustrator.
was placed in the head backwards in the full-page ad announcing
a $50 million dollar gift to the University of Southern California (USC)
Neuroimaging and Informatics Institute. Appearing in the
Los Angeles Times, New York Times, Boston Globe and other major
newspapers, it’s hard to imagine how a mistake of this magnitude could be made.
The “backwards brain” could have been prevented by hiring a medical illustrator.
Members of the Association of Medical Illustrators (AMI) practice medical
illustration and animation as professionals. They create visuals to explain
complex procedures, to teach surgical technique, or to depict internal injuries
to a jury. These and thousands of other medical illustrations created every day
by specialized professionals are clear, informative, and accurate.
illustration and animation as professionals. They create visuals to explain
complex procedures, to teach surgical technique, or to depict internal injuries
to a jury. These and thousands of other medical illustrations created every day
by specialized professionals are clear, informative, and accurate.
The AMI wholeheartedly supports the research at USC and other institutions
and applauds the philanthropy support of this research. We encourage anyone
who requires scientific or medical visuals to visit AMI.org and hire a qualified
professional.
and applauds the philanthropy support of this research. We encourage anyone
who requires scientific or medical visuals to visit AMI.org and hire a qualified
professional.
A medical illustrator is a professional artist with specialized training in medicine, science, art, design, and visual technology. In working it is natural sometimes mistakes occur.
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