The Anxiety Industry
At the limits of anxious consumerism
Anxiety — that chronic, widespread uncertainty proliferating out of the insecurities that exemplify modern life — has become the lodestone of 21st century consumer capitalism.
From fidget spinners, gravity blankets, CBD oils, air fresheners and skincare products to white noise machines, salt lamps, calming diffusers and the countless meditation apps inundating our smartphones, in recent years the promise of alleviating anxiety has become a multi-billion dollar industry. Yet by affirming an escape from anxiety through easily consumable do-it-yourself fixes, this ‘anxiety economy’ places the burden of treatment directly on the anxious./.../
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