World No Tobacco Day 2010

Page 1 of 3 World No Tobacco Day, May 31 2010: "Gender and tobacco  with an emphasis on marketing to women" Protect women from tobacco marketing and smoke The tobacco industry constantly and aggressively seeks new users to replace the ones who quit and the current users – up to half – who will die prematurely from cancer, heart attack, stroke, emphysema or other tobacco-related disease. Among the industry's many targets of opportunity, women constitute one of the biggest. That's because fewer women than men smoke or chew tobacco. Only about 9% of women smoke, compared with 40% of men. Of the world's over 1 billion smokers, only about 200 million are women. With women, the industry simply has more room to expand.