Advertisers in Japan are renting space on women's thighs to promote their products. Women receive, on average, $121 per thigh to spend a day plastered in stickers advertising products such as music and movies. "It's an absolutely perfect place to put an advertisement, as this is what guys are eager to look at and girls are eager to expose," says ad agency CEO Hidenori Atsumi. Quartz (7/23),
The Guardian (London)/ITN (U.K.) (7/21)
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