Where Health Starts: A New Way to Talk About the Social Determinants of Health
New Messaging Guide Shares Best Practices and Language to Communicate More Effectively
Robert Wood Johnson Foundation, Nov 1, 2010
In a recent survey of people interested in our work, almost two-thirds indicated that they experienced challenges in communicating about social determinants of health to their audiences. From an extensive research and message development process, the Robert Wood Johnson Foundation's (RWJF) Vulnerable Populations Portfolio has created a new frame for talking about this important but often misunderstood aspect of our health. These findings have helped RWJF communicate more effectively about our work resulting in the development of a messaging guide entitled A New Way to Talk About the Social Determinants of Health.
We recently shared this messaging guide during a webinar with more than 3,500 registered participants. A post-event survey found that nearly three-quarters of the participants plan to use this research and messaging best practices in their own communications.
This new frame has incredible implications for everyone who works at the intersection of where health starts. From showing how to more compellingly frame the idea of the social determinants of health, to sharing best practices in language and how best to use facts to fight fiction, we hope this research and the way we’ve applied it will be helpful to you.
Download A New Way to Talk About the Social Determinants of Health:
http://www.rwjf.org/files/
Listen to the recorded webinar and download the presentation slides:
http://www.rwjf.org/files/
Send RWJF your thoughts about the guide via e-mail:
vulnerablepopulationsteam@
Follow the conversation on Twitter #determinants.
http://www.rwjf.org/pr/
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Social Determinants of Health White Paper
Social determinants of health (SDH) refers to the complex, integrated, and overlapping social structures and economic systems that include social and physical environments and health services. Addressing such factors are critical to the success of public health programs; to that end, last month, NCHHSTP published a white paper on the importance of addressing social determinants of health in our work.
The purpose of the white paper is to advance a holistic approach to the design of our public health programs to improve the health of communities and increase their opportunities for healthy living. It includes recommendations for promoting health equity and addressing social determinants in six critical public health functions and recommendations for partners interested in incorporating this approach locally. NCHHSTP is committed to promoting awareness, engagement, and action on the many factors that can affect the health of all of us; to addressing these factors in our policy, practice, and research activities; and to expanding effective partnerships to address SDH.
Centers for Disease Control and Prevention. Establishing a Holistic Framework to Reduce Inequities in HIV, Viral Hepatitis, STDs, and Tuberculosis in the United States. Atlanta (GA): U.S. Department of Health and Human Services, Centers for Disease Control and Prevention; October 2010. The report is available at: www.cdc.gov/socialdeterminants .
White Paper: http://www.cdc.gov/
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