How unconscious processing improves decision-making
February 15, 2013
New brain imaging research from Carnegie Mellon University finds that the brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task.
The research provides some of the first evidence showing how the brain unconsciously processes decision information in ways that lead to improved decision-making.
“This research begins to chip away at the mystery of our unconscious brains and decision-making,” said J. David Creswell, assistant professor of psychology in CMU’s Dietrich College of Humanities and Social Sciences and director of the Health and Human Performance Laboratory./.../
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