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Wednesday, April 22, 2015

The Golden Ratio

In the world of art, architecture, and design, the golden ratio has earned a tremendous reputation. Greats like Le Corbusier and Salvador Dalí have used the number in their work. The Parthenon, the Pyramids at Giza, the paintings of Michelangelo, the Mona Lisa, even the Apple logo are all said to incorporate it.
It's bullshit. The golden ratio's aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don't use it, and if they do, they vastly discount its importance. There's also no science to really back it up. Those who believe the golden ratio is the hidden math behind beauty are falling for a 150-year-old scam./.../
Posted: 21 Apr 2015 08:00 AM PDT

A proporção áurea ganhou uma boa reputação entre arquitetos, artistas e designers. Mas será que ela tem mesmo alguma relação com o que é esteticamente bonito? Continua...

Flickr user Sébastien Bertrand

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