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Friday, September 07, 2012

Organic?


The Organic Fable

Cristóbal Schmal
LONDON — At some point — perhaps it was gazing at a Le Pain Quotidien menu offering an “organic baker’s basket served with organic butter, organic jam and organic spread” as well as seasonally organic orange juice — I found I just could not stomach the “O” word or what it stood for any longer.
Organic has long since become an ideology, the romantic back-to-nature obsession of an upper middle class able to afford it and oblivious, in their affluent narcissism, to the challenge of feeding a planet whose population will surge to 9 billion before the middle of the century and whose poor will get a lot more nutrients from the two regular carrots they can buy for the price of one organic carrot./.../

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