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Friday, November 15, 2013

Addictions


Candy Crush Saga: The Science Behind Our Addiction

A year after the game's mobile launch, we still can't stop playing. The app's designer and psychology experts weigh in on exactly what makes it so irresistible



Candy Crush
TIME illustration / Hands: Getty Images

If you haven’t heard of Candy Crush, it’s the mobile game that’s so addictive, players say they have left their children stranded at school, abandoned housework and even injured themselves as they try to reach new levels of the game.
Candy Crush has been played 151 billion times since it launched as an app on mobile devices exactly year ago. And it’s the first game to ever be No. 1 on iOS, Android and Facebook at the same time. Candy Crush’s creator, King, a Stockholm-based company, says 1 in every 23 Facebook users plays it. And while Candy Crush is free, the in-game purchases that some players choose to make add up. Think Gaming, which releases gaming analytics, estimates that it takes in $875,382 per day. (By comparison, another insanely popular mobile game, Angry Birds, takes in an estimated $6,381 daily.)/.../

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