Pode estar por aí parte do que precisamos para mudar o mundo!...
Ao menos é o que o Obama está solicitando na casa dele: The Whitehouse, yes, President Obama, issues an executive order requiring all government services to use behavioural science 'nudges' "to Better Serve the American People".
Nudge theory (or Nudge) is a concept in behavioural science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can infl
uence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively – than direct instruction, legislation, or enforcement.
Nudge theory's most celebrated influences include the formation of a British Behavioural Insights Team, often called the ‘Nudge Unit’, at the British Cabinet Office, headed by Dr David Halpern and US President Barack Obama's appointment of Cass R. Sunstein as administrator of the Office of Information and Regulatory Affairs. In Australia, the government of New South Wales established a Behavioural Insights community of practice.
The "Nudge" idea has been criticised. Dr Tammy Boyce, from public health foundation The King's Fund, has said: