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Wednesday, June 05, 2013

Immortality


Buying Your Way to Eternity


Why do you put up with the frustrations and indignities of work? I’m guessing that, first and foremost, it’s because you think you need the cash. But let’s say you’ve got enough to put a roof over your head and food in your belly — or could easily get it putting in fewer hours than you do. Why are you still at your desk? Why do you spend so many hours adding numbers to a bank balance?
The answer might surprise you: Because you believe it will make you live forever.
You might not think you believe this — you might even find the idea absurd. You might argue that the extra money will bring you freedom, or security, or expensive toys. If you’re a little more psychologically savvy, you might say that a higher salary will earn you social status or self esteem. But new research out this week shows these are only the start of the story — brightly colored boats pulled along by a deeper current: the pursuit of immortality.

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