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Ever since Twitterbecame a popular social network, people have been imagining it getting swallowed up by a bigger company. Back in 2009, some thought it a good fit forGoogle, orMicrosoft, orApple. In some cases, companies tried:Googleagain, and alsoFacebook, and evenAl Gore.
It never happened for a few reasons. First, Twitter’s board, including current CEO Jack Dorsey, simply didn’t want to sell. Later on, questions emerged over how Twitter would monetize its network and keep users coming, dimming the company’s appeal as a takeover target. But the most vital reason why Twitter hasn’t been bought — or seriously considered as an acquisition candidate — has been its high price./.../