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Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh (William Heinemann; Hb £20.00) Reviewed by Tom Stafford
John Bargh is a charming and expert guide to research on the importance of our motivations, goals, habits, history and environment in affecting our everyday behaviours. His enthusiasm for the topic, and track record for conducting experiments with just that bit more flair than most, shine through this book.