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Largely based on findings in Australia, which removed branding from tobacco packaging two years ago
Tobacco packaging without labels or branding may keep new smokers away and prevent habitual smokers from lighting up regularly, a new series of studies finds.
According to the studies, published in the journal Addiction, there is growing evidence that plain packages of cigarettes and other tobacco products reduce smoking rates and reduce outdoor smoking. The findings are largely based on evidence noted in Australia, where the government removed labels from cigarette packages and added graphic health warnings to packs two years ago./.../