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Friday, September 26, 2008

Hollywood & Tobacco Money

Hollywood's Golden Era Permeated by Tobacco Money

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By Crystal Phend, Staff Writer, MedPage Today
Published: September 25, 2008
Reviewed by Zalman S. Agus, MD; Emeritus Professor 
University of Pennsylvania School of Medicine.


SAN FRANCISCO, Sept. 25 -- Behind the glamorous classic-film images of movie stars with cigarette in hand or dangling between the lips were advertising agreements worth millions in today's dollars, researchers found.
Action Points  
  • Explain to interested patients that the study found links between the tobacco industry and Hollywood as far back as the first talking movies. 

  • Note that smoking and tobacco product placements are allowed in movies whereas tobacco advertisements were banned from television in the 1970s.

These deals between tobacco companies and the studios that had the stars under contract continue to influence smoking in movies, reported Stanton Glantz, Ph.D., of the University of California San Francisco, and colleagues online in Tobacco Control.

The mutually beneficial, cross-promotion arrangements revealed in the researchers' review of archived marketing and tobacco company documents from the 1920s through the '50s left a trail of cigarettes in publicity photos and classic films, they said.

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