How to Hack the Music Industry
Lessons for creatives from the world’s fastest growing companies
“When the winds of change are blowing, some people are building shelters and some are building windmills” ~Chinese Proverb
Our concepts of ownership are rapidly changing. The quiet revolution that’s now getting noisy is the sharing economy. We’ve gotten a taste with Airbnb and Uber, but it’s just getting started.
This new mentality already affects the way we consume music. We’re entering a world where “access trumps ownership.” What’s the value in owning a single album when you can have access to an unlimited library? So as iTunes sales decrease, streaming services take the reigns./.../
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