Lessons for creatives from the world’s fastest growing companies
“When the winds of change are blowing, some people are building shelters and some are building windmills” ~Chinese Proverb
Our concepts of ownership are rapidly changing. The quiet revolution that’s now getting noisy is the sharing economy. We’ve gotten a taste with Airbnb and Uber, but it’s just getting started.
This new mentality already affects the way we consume music. We’re entering a world where “access trumps ownership.” What’s the value in owning a single album when you can have access to an unlimited library? So as iTunes sales decrease, streaming services take the reigns./.../