rVLPFC

This tiny bit of the brain could offer clues about addiction

It’s responsible for getting you to stop doing things.

By Nicole Wetsman

New research published this week in the journal Neuron points to a small area of the brain, called the right ventrolateral prefrontal cortex (rVLPFC), as the region responsible for taking in contextual information (like the spider) and using it to update the original plan. “It’s not directly involved. It’s more monitoring the intent to stop, and not actually doing the stopping,” says Kitty Xu, who conducted the research during her doctoral studies at Johns Hopkins. Xu is now a user-experience researcher at Pinterest./.../